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• Click-through rate — or CTR is a way of measuring the success of an online advertising campaign. A CTR is obtained by dividing the number of users who clicked on an ad on a web page by the number of times the ad was delivered (impressions). For example, if a banner… …   Wikipedia

• click-through — ˈclick through noun [countable, uncountable] 1. MARKETING the action or process of clicking on an advertisement on a website in order to see another website : • Search engines are able to monitor and track click throughs. 2. MARKETING another… …   Financial and business terms

• Click-through-Rate —   [Abk. CTR, dt. »Durchklickrate«], Maß für die Effizienz eines Banners bei Werbung im Internet. Die CTR ist definiert als der Quotient aus der Zahl der Mausklicks auf ein Banner und der Zahl der Abrufe dieses Banners vom Server …   Universal-Lexikon

• click-through rate — / klɪk θru: reɪt/ noun a method of charging an advertiser for the display of a banner advertisement on a website. Each time a visitor clicks on a displayed advertisement which links to the advertiser’s main site, the advertiser is charged a fee.… …   Marketing dictionary in english

• Click Through Rate (CTR) — The percent of individuals viewing a Web page who click on a specific banner ad appearing on the page. Overall click through rates have declined substantially since the early days of electronic commerce on the Web …   Investment dictionary

• click-through — / klɪk θru:/ noun an act of clicking on a banner or other on screen advertising that takes the user through to the advertiser’s website (NOTE: The number of times users click on an advertisement can be counted, and the total number of click… …   Marketing dictionary in english

• Ratio de click through — El ratio de click through o CTR es un indicador para medir la eficacia de una campaña de publicidad online. El CTR se obtiene dividiendo el número de impresiones mostradas de una pieza publicitaria banner entre el número de usuarios que clicaron… …   Enciclopedia Universal

• Banner — Saltar a navegación, búsqueda Banner de wikipedia Un banner (en español: banderola) es un formato publicitario en Internet. Esta forma de publicidad online consiste en incluir una pieza publicitaria dentro de una página web. Pr …   Wikipedia Español

• Banner blindness — is a phenomenon in web usability where visitors on a website ignore banner like information.The term banner blindness was coined by Benway and Lane (1998) [http://www.internettg.org/newsletter/dec98/banner blindness.html] as a result of website… …   Wikipedia

• Pixel-Banner — statisches Banner Werbebanner (Einzahl: das, der im Netzjargon verbreitete Ausdruck der Banner ist falsch) sind eine Form der (Internet )Werbung. Die Werbung wird dabei als Grafik oder Flashdatei, meist im GIF oder SWF Format, in die Webseite… …   Deutsch Wikipedia

• Web banner — Internet marketing Display advertising Email marketing E mail marketing software Interactive advertising …   Wikipedia